THE KNOWLEDGE EXCHANGE, LEEDS BECKETT UNIVERSITY
THE CONTEXT
THE CONTEXT
The Knowledge Exchange (TKE) is Leeds Beckett University’s city-centre business hub and the front door to the University’s knowledge, expertise and talent. It connects businesses (mainly SMEs) with academic expertise, the University's business support programmes, collaborative spaces, events and opportunities for innovation and growth.
When I joined the team, its LinkedIn content covered many different events, programmes and business services. Although the page was active, the wide range of information made it difficult for new audiences to quickly understand what The Knowledge Exchange was, what it offered and how its work connected with the wider University.
MY TASKS
As a Marketing & Events Assistant, I managed TKE’s monthly social media (mainly LinkedIn) and email content and supported event promotion, registration and on-the-day delivery.
THE APPROACH
As a Marketing & Events Assistant, I helped refresh The Knowledge Exchange’s visual identity and content strategy to build a clearer and more consistent brand presence.
I updated key brand touchpoints, including the logo and LinkedIn banner, and shifted the page from mainly event-led promotion towards a more balanced content mix. Alongside promoting events and programmes, I created evergreen and animated content explaining the organisation’s purpose, services and connection to Leeds Beckett University. I also featured academics and business development colleagues to showcase the expertise available to businesses.
Brand Refresh
I updated key brand touchpoints, including the logo and LinkedIn banner, to create a clearer and more recognisable identity
I. MarComs
Old LinkedIn page vs. Revamped
Content Strategy and Execution
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Content Strategy: Collaborated with Academic and Business Development teams to plan and deliver monthly marcomms plan across LinkedIn
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Shifted the LinkedIn page from mainly event-led promotion towards a balanced content mix, (such as evergreen and animated videos explaining the Knowledge Exchange’s service/Clients series)
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Design: Designed multi-format content (social media graphics, long/short/videos); Filmed/Photographed and did other marketing collateral.
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Email Marketing: Created and delivered newsletters using Campaign Monitor, including writing content, designing layouts; Cleaned and segmented email contact lists to support accurate targeting.
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Data Analysis: Analysed social media and email campaign data to identify performance trends and presented actionable insights, informing future marketing decisions.
Outcome:
Managed LinkedIn content that generated 91,000+ impressions and 2,600+ engagements, contributing to an increase of 500+ followers within six months.
LinkedIn Page Followers rised by 620 over 9 months
II. Event Coordinator
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Event Promotion: Planned and delivered promotional campaigns across LinkedIn, email and Eventbrite, and designed event collaterals (flyers, invitations, digital-screen graphics and group announcements); attracted an average of 50 attendees per event.
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Registration Management: Monitored registrations and attendance through Eventbrite, maintained attendee lists and supported pre-event communications.
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Elevate & Exchange is a business networking and knowledge-sharing series delivered by The Knowledge Exchange. Each event brings together academics, industry professionals and local businesses to exchange practical insights, build connections and explore opportunities for collaboration.
Elevate & Exchange Event Series
Event promotion video
Event gallery
