MARKETING PORTFOLIO
THE KNOWLEDGE EXCHANGE, LEEDS BECKETT UNIVERSITY
Marketing & Events Assistant
The Knowledge Exchange is a professional space connecting businesses and individuals acess to Leeds Beckett Universty resources (research, expertise and business support)
Achievements:
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Managed LinkedIn content that generated 91,000+ impressions and 2,600+ engagements, contributing to an increase of 500+ followers within six months.
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TOGETHER WE GROW
Event Marketing Executive
Together We Grow is an educational project aiming to help Vietnamese highschool students win international scholarships.
Achievements:
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Planned and delivered 6 webinars/events.
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Generated ~300 qualified leads.
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Expanded Facebook likes by 75% (300+), reaching over 700 organic likes after one year.
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Contributed to the project’s growth from launch to a stable online presence.
HA VU ENGLISH AZ
MarComms Executive
Ha Vu English AZ is an English centre in Hanoi founded in 2020, dedicated to helping students with little or no English foundation earn international certificates such as IELTS and TOEIC.
Achievements:
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Grew the Facebook page to 3.8K organic likes within one year.
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Expanded Instagram to 15K followers, with top reels reaching 6K views.
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Planned and delivered three webinars and interactive events.
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Generated over 500 marketing-qualified leads through social content, events, and collaborations.
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Built partnerships with UniDesign (an established Art & Design college in Hanoi) and student communities at the Academy of Journalism and Communication.
NESTSCALE
SEO Content Writer
NestScale is an integrated ecosystem of Shopify apps designed for small and medium e-commerce businesses, helping them improve sales across different customer touchpoints.
Achievements:
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Expanded Search Visibility: Contributed to strong organic growth, with the website’s keyword footprint expanding from 622 keywords to over 3.2K.
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Organic Traffic Growth: Increased organic users by 68.3% during the period of analysis (912 → 1,498).
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SEO as a Key Channel: SEO was the main traffic driver, delivering 74% of total traffic.
Hi, welcome to my portfolio! Here, I share the work I have done - from understanding each organisation's challenges, taking key actions, to delivering measurable results. Each project reflects how I approach marketing and communications with creativity and a data-driven mindset.
ZEDSOFT
Digital Marketing Intern
ZedSoft is an AI firm specialising in GIS (Geographic Information Systems), AEC (Architecture, Engineering, and Construction), MedTech (Medical Technology), and cybersecurity solutions. I was in charge of the AEC-specialised project "NaCorm" when it was first issued.
Achievements:
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Built NaCorm’s first content foundation, making technical topics easier to understand.
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Maintained a steady LinkedIn presence that improved visibility in a niche AEC audience.
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Strengthened clarity and consistency in how the project communicated its AI solutions.
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Generated early awareness and interest through simple use cases and industry-focused posts.
