NESTSCALE

THE CONTEXT

THE CONTEXT

NestScale is an integrated ecosystem of Shopify apps designed for small and medium e-commerce businesses, helping them improve sales across different customer touchpoints. Founded in 2022, the company was still in its early stages of building brand awareness when I joined.

As an SEO Content Writer, I wrote and optimized SEO-friendly blog posts for the NestScale website, primarily focusing on NestAds, a Shopify app that helps merchants manage their marketing campaigns and track ads on TikTok.

NestAds User Profile

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THE PROBLEMS

Lack of Educational Content

The website did not have enough beginner-friendly resources to help new users understand TikTok Ads, even though many Shopify merchants relied on simple, step-by-step guidance to get started.

Gaps in Topic Clarity

Blog topics related to TikTok Ads needed clearer explanations, updated information, and practical examples to support users who struggled with basic setup, ad policies, and campaign structure.

Low Content Output

Many pages had low traffic and needed more consistent content to reach small e-commerce businesses, especially those who were just beginning with paid ads and searching for easy-to-follow tutorials.

KEY ACTIONS

To meet the goals of delivering practical TikTok Ads content for our users and strengthening NestAds’ visibility,

I carried out the following tasks as an SEO Content Writer:

Topic & Content Research

Reviewed customer profiles, user needs, trending topics, and competitor content to plan suitable topics for TikTok Ads and e-commerce tutorials.

Content Optimization

Wrote clear, SEO-friendly articles based on the provided keywords, refined outdated content and improved on-page SEO to strengthen overall visibility.

Performance Tracking

Monitored blog performance with Google Analytics and Ahrefs to track rankings, domain authority, and identify which topics users were most interested in.