NACORM BY ZEDSOFT
ZedSoft is an AI firm specialising in GIS (Geographic Information Systems), AEC (Architecture, Engineering, and Construction), MedTech (Medical Technology), and cybersecurity solutions. As a Marketing Intern, I was in assigned an AEC specialised project "NaCorm" when it first issued. Our aim was to generate five 1-1 call with the CEO within one month.
CHALLENGES
Niche Market
The AEC sector is highly specialised, with a smaller and harder-to-reach audience compared to general consumer markets. This made it difficult for the project to gain attention and connect with the right decision-makers.
Lack of SEO content
There were few articles or materials explaining NaCorm’s tools, leading to low search visibility and little organic reach.
Technical Complexity
The AI and AEC topics were highly technical, making it difficult for non-engineering audiences to understand what the project offered.
Inconsistent Content
The technical team focused on development, leaving limited time for consistent marketing, content creation, or messaging.
KEY ACTIONS & RESULTS
Key Actions
-
Content Creation: Wrote blog posts explaining AI applications in AEC, BIM workflows, predictive modelling, and automation in construction using HubSpot.
-
LinkedIn Content: Planned, wrote, and scheduled weekly LinkedIn posts showcasing tech solutions and industry insights to engage a specialist AEC/tech community.
-
SEO Basics: Supported keyword research and improved blog structure (headings, meta descriptions, internal links).
-
Design: Designed simple graphics for social posts and blogs using Canva.
Results
-
Built NaCorm’s first content foundation, making technical topics easier to understand.
-
Maintained a steady LinkedIn presence that improved visibility in a niche AEC audience.
-
Strengthened clarity and consistency in how the project communicated its AI solutions.
-
Generated early awareness and interest through simple use cases and industry-focused posts.
-
While the 1 - 1 call KPI wasn’t reached, the content helped warm up early leads and highlighted which topics resonated most.